Need to purchase some cereal?. All are low-calorie, low-fat, offering more vitamins and minerals than other breakfast cereals. Help Outsmart Hunger With New Protein Cereal, Meal Bars, And Shakes. Their target market is almost exclusively shape-conscious females aged 20-45, which can be determined from common advertisements and public promotions. Threats Competition among cereal manufacturers remains tight, as companies search for new and innovative ways to differentiate their products.
This process of repositioning Special K as an all-purpose nutritional supplement has already begun, and it will continue to make the brand more prominent, especially when the product is viewed as gender-neutral. Select Special K® cereals, protein bars, snack bars, and several other line items have codes imprinted in the box. For example, General Mills has had immense success with its Cheerios franchise and its Fiber One brand. Thus, a clear picture and a detailed analysis for the market segments enable a firm to decide the marketing strategic in particular segments. Market segmentation comes before the second step and third step, which is market targeting and market positioning in develop idea of targeting market.
Pricing The most effective pricing strategy for our new target market is target pricing. Hence it is easy to recognize in-store and by this the shopping process is eased. Special K under Kellogg Company is a well-known and trusted consumer brand. In addition to this, the company has generated increased sales over the past 5 years. Due to this trend in the market, Special K and other weight-loss, nutritional breakfast products have been able to see a high revenues and growth. Help Outsmart Hunger With New Protein Cereal, Meal Bars, And Shakes. Recommendations The objective of the marketing campaign we propose for Special K is to begin marketing the product line to male consumers, while retaining the base of female customers loyal to the brand.
Rebranded Special K will remain at the same price point as before, which represents a target pricing strategy serving high-end cereal customers. Here are some scenarios and links to the printable coupons. The color red is typically used throughout the ads as a motif for a bold dieting choice. Kellogg 's® Special K® can be consume by everyone who is concern overall condition in health, and this product especially recommended to the senior citizens and the busyness urban residents as it helps on boosting their metabolism. Identify Segmentation Variables Market Segmentation is the first stage of the target marketing process.
Target market In order to reach our service to the right customer, we have chosen Demographic as our target market segment such as age, income and occupation. In the post purchase decision, Special K encourages consumers to share their weight loss progress through social media websites like Facebook. Some threats that Special K faces include macroeconomic risks such as rising oil that drive up the cost of manufacturing. Behavioural variables also trusted as the best starting point to identify the market segments. By advertising the amounts of protein in the product, more men will be likely to buy the cereals, protein bars, and shakes because it suits their demographic and lifestyle.
We do our best to find all the printable coupons for you so all you have to do is click and save. These product characteristics point to busy consumers paying attention to shape and fitness but also wanting enjoyment of tasteful food. As this pattern may continue for some time, Special K will have room to grow its high-protein product line and experiment with new products while sales in this area can be expected to continue growing. It was the first cereal to offer seven vitamins and iron together. This process can be broken up into 3 sections — Segmentation, Targeting and Positioning. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry, causing reaching the wrong target market and losing market share. Furthermore, Special K uses an indirect marketing channel.
Here is a peek at all the cereals in my pantry. With a growing base of male consumers, Special K will have new opportunities for cross-promotion with companies serving a male market. The age of 15 to 44 users are aggressively active in shopping, playing games and doing network socializing. These sale prices are valid through January 6th. In 2001, Kellogg introduced cereals with freeze-dried berries to North America after its success in Great Britain and France. It helps to form a healthy body by providing the essential nutritions as what written in the nutrition information panel. Is it required special storage? Place Special K is already a highly visible product that can be found in supermarkets and convenience stores around the country.
By offering a large pack, consumers do not have to repurchase that often and more free time is left, e. There are four main major variables to observe in order to analysis consumer market segments, which is:- i Geographic segmentation Geographic segmentation will be analysing the different geographical such as region, city size, population density and climate. However come to this modern era we eat out the lifestyle to makeup our breakfast itself more enjoyable and healthily. Executive Summary Introduction In the 1950s, Kellogg Company released the Special K cereal, which became the first-ever high protein cereal in the market. Nature of the product - Is it a complex product? Diets are out, confidence is in! A malty taste plays a important role to allure their appetite as consuming an enjoyable breakfast. Though, eBay has business strategy to for targeting specific section of the market it was definitely designed to advertise and… 2412 Words 10 Pages awareness and skepticism of ingredients- Special K is not the healthiest cereal out there because of its ingredients and want to provide consumers with a tastier cereal.