Good holdings should be increasing that figure over time. Below is a comparison between Kodak and Fujifilm on a total revenue basis: In the graph I label Fujifilm as diversifying their business and Kodak as not diversifying. Worse was yet to come. Samper had a deep appreciation for digital technology. However, as the value chain has changed, the company had to face competitions with not only traditional film makers, but also with camera manufacturers like Canon and Sony. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Furthermore, patent and proprietary rights laws would deter firms to expand, venture, and produce patented products.
Traditional Film Market: Kodak still has more than 30% of worldwide film market share Exhibit 3 and maintained the number one position in Chinese market. Whatever the size or complexity of organisations, they are all faced with the need to manage their survival and development over the long term. Analysis of Strategic Position of Kodak a. You are earning a return of 0. The objectives could have been stronger by establishing a more detailed plan.
After all, they have many capabilities that entrants are racing to replicate, such as access to markets, technologies, and healthy balance sheets. Conclusion As mentioned above, it can be easily understood why Kodak selected Digital Imaging as its key business in present and in future whilst maintain its investment on the traditional Imaging market. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. This is prevalent due to it large urban community of supporters. The introduction of digital technology would prove to either break or help the Kodak Company. In the future I believe that Kodak will still remain at the top in the areas of digital photography.
Mange your expenses with your cash flow to best of the abilities you have. With storage and processing costs virtually eliminated from the equation, the only thing digital cameras needed was time before they came to dominate photography. Introduction of Eastman Kodak Company 3. Though a pioneer in the digital space, the company failed to take the initiative and capitalize on the digital business due to fear of cannibalizing the existing product lines. Kodak is planning to replace its super premium offering Ektar with Royal Gold and target it to a wider consumer base.
This is in view, as stated in the earlier part, of the electronic nature of some products offered by the digital imaging technology which has the possibility of attracting electronic companies who may possess capabilities and competencies that could equal or even exceed that of the current industry players. This was an excellent marketing tool within itself, because people would see this invention used by other people and would want one of their own. Is this substantive or window-dressing? Census Bureau twice , head of market research at Xerox, head of strategy at General Motors during some of its best recent years , and inclusion in the market research hall of fame. This is an example of benchmarking, where we shadowed other companies business strategies. Furthermore, marketing costs are also high for these entrants for it to be able to topple down existing players or even penetrate the market.
The market was telling you something was going on and you should have paid attention. Keep maintain the marketing and advertising finding. Bringing the majority of profits from this business under the Fujifilm umbrella is often cited by the company as the shelter under which they weathered the digital photography storm. This graphic from their 2010 annual report shows how Fujifilm was analyzing where they could expand to within the health care field. Eastman Kodak Case Study Introduction In the changing , change is the only constant.
This plan did not impact the performance of our company significantly. Introduction of Directional Policy Matrix v. Also with the amount of competition rising in the market for photographic products, Kodak had to take a cut in their revenue and lower the prices of their products to remain competitive with rivals 2. This helped the Kodak towards the continues growth of their business for more then 90 years. The falling profit line would have driven your down.
In fact, the early cameras made by Canon, the current global leader in digital cameras, lagged well behind those of Kodak in terms of consumer acceptance as well as critical reviews. Kodak was the only one that developed many of the components of digital photography, yet the new form of photographic technology has had a serious, unconstructive impact on the firm business. Kodak can therefore increase its market share significantly by introducing a lower priced product. The proper communication should always there between your customers. The main basis of the campaign was to improve the public image of the industry by adopting these strategies and demonstrating a new level of openness and cooperation within the cotton industry. In addition, with price wars evident among industry players, buyers take advantage on playing off with these firms to obtain cheaper costs or even present a threat of providing for a lesser shelf space. Some of these operations included marketing, finance, planning, manufacturing and research and development.
In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. All of this begs the question — what happened? Explain why market research and the information gathered are important to an organisation like Britvic. How have value creation and value capture changed from traditional to digital photography? What I mean is, is that when Kodak leaders split up the company into seventeen units, there needed to be seventeen changing of incentive and reward structures, possibly more. Rationale behind agreeing with Royal Gold Ektar targeted a niche segment of professionals and advanced amateurs. Kodak produces various types of products, but their competitors also produce these products. Also Kodak market share fell by 6%, from 76% to 70% over the past five years.